Pirelli & Co. was founded in Milan, Italy in 1872 by Giovanni Battista Pirelli. Originally just a rubber company, as the automobile became more popular, Pirelli entered the automobile tire market. Pirelli tires have long been popular choices for racing and for performance car enthusiasts. Pirelli incorporates lessons learned on the track and road courses into their production performance tires.

Pirelli manufactures car tires, racing tires and motorcycle tires. Pirelli takes great pride in its long history of innovation in automobile tires. They create products that consistently push the boundaries of innovation for every discerning driver's benefit. Towards this end, Pirelli operates research centers in both America and Europe.

Based upon your car and driving needs, make your choice between balanced performance, high performance and ultra high performance Pirelli tires. For ultra high performance in a low profile tire, choose the PZero Nero M & S model. This model features variable angle grooves for higher mechanical grip and an innovative all season compound for excellent hold in wet or dry conditions.

Pirelli's ever popular P6000 model is a high performance all-season tire available both in H and V rated varieties. The advanced design of this popular performance tire improves your car's performance characteristics like steering response, cornering and braking.

If you're looking for a combination of comfort and ultra high performance, consider the PZero Rosso model. This model maintains Pirelli's high standards of performance but also gives unparalleled comfort in its class. It offers exceptional cornering characteristics, but still wears evenly and consistently. Both wet and dry handling are fantastic.

If you need run-flat technology, choose Pirelli's Eufori model. This is Pirelli's first run-flat tire. Its asymmetric tread pattern is designed for précising cornering and handling. Large longitudinal grooves drain water efficiently for excellent handling in wet weather.

For more information, visit the Pirelli website at www.us.pirellityre.com.

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